10 Most Inept General Managers In WWE History

7. Hornswoggle (Or, Raw's Anonymous General Manager)

Jonathan Coachman Shawn Michaels 2006
WWE.com

The Anonymous Raw General Manager angle remains one of WWE’s most contrived stories of the past decade. Kicking off in June 2010, Vince McMahon made the decision to fire Bret Hart, set up a laptop at ringside, and had an anonymous figure call Raw’s shots via emails read by Michael Cole.

It was a complete disaster. There was a certain degree of intrigue around the Anonymous GM’s identity to start (Shane McMahon’s name was regularly brought up), but the angle slowly petered-out. WWE reportedly started the story with no plans concrete regarding the GM’s identity, panicked for a solution throughout the story’s lifespan, and paid it off in the most unsatisfying manner imaginable: Hornswoggle.

A universally despised angle, but the Anonymous GM was able to enact a certain degree of authority over Raw at angle’s inception. This saves him from a higher position, but the fact that Hornswoggle wasn’t revealed as the man behind it until so long after the laptop had disappeared more than justifies his inclusion.

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Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.