10 Most Inept General Managers In WWE History

6. John Laurinaitis

Jonathan Coachman Shawn Michaels 2006
WWE.com

Transitioning the former Johnny Ace from his backstage role to a General Manager’s position looked to be an attempt at capitalising on his growing reputation as a backstage politician and authoritarian. Name-dropped in CM Punk’s infamous “pipe bomb” promo, Laurinaitis went on to appear as Vince McMahon’s stooge throughout the summer, before being appointed Raw General Manager in October 2011.

His early days were shambolic. Barely able to string a sentence together, Laurinaitis’ segments were cripplingly boring and incredibly difficult to get through. “People Power” had its supporters, but Big Johnny’s lack of naturally charisma and irritating voice made it tough to take him seriously, particularly when he started hanging around with a coffee-slurping David Otunga, and driving a scooter to the ring.

Laurainitis’ spell on SmackDown was even more embarrassing. Earning control of the brand at WrestleMania XXVII, Laurinaitis had next to no positive impact on the blue brand. He was so focused on Raw storylines and feuding with John Cena that he struggled to get anything done on-air, and was fired after just three months on the jobs.

A memorable authority figure, but definitely not an adept one.

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Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.