10 Most Inept General Managers In WWE History

4. Tiffany

Jonathan Coachman Shawn Michaels 2006
WWE.com

Tiffany debuted in WWE’s ECW revival as GM Teddy Long’s assistant in June 2008, and succeeded Long in his role when he moved back to SmackDown 10 months later. She was relatively active early on, and her first course of action was to set up an elimination tournament to crown the number one contender to Jack Swagger’s ECW Championship, but the wheels came off just a few weeks into her promotion.

Tiffany was written-off television after suffering an injury during a developmental match shortly after becoming GM. She missed several months of airtime as a result, returned in October 2010, and ECW was cancelled just four months later. Her last act was to spear Rosa Mendes after she and Zack Ryder had interfered in an ECW Title match, and that was that for Tiffany as a WWE authority figure.

Tiffany was nowhere near ready for such a prominent role at the time of asking, and her appointment never felt like anything other than another one of Vince McMahon’s cruel jokes at ECW’s expense. Tiffany would later reinvent herself as a solid wrestler in TNA, but her WWE TV appearances were embarrassingly poor, and her habit of enunciating every single word she spoke had viewers across the world reaching for the mute button as soon as she showed up.

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Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.