10 Most Shameless WWE Promotional Tactics
4. Exploiting The Death Of Eddie Guerrero
The Eddie Guerrero tribute editions of Raw and SmackDown were quite beautiful send-offs to a beloved legend.
Through a modern lens, there’s a sense that wrestling went a little too hard on sanctimonious tributes rather than a bit of introspection once in a while (though Guerrero’s passing was something of a catalyst for changing that), but the broadcasts showed earnest love to ‘Latino Heat’, his fans, and the wrestlers that adored him.
Then, some three months after that, WWE had crashed his low-rider into the stage and suggested the late former Champion was residing in hell.
These were the headline incidents but not the only ones. He was mentioned so often on SmackDown that it was a bit like his character was a ghost at a big blue feast. Vickie and Chavo Guerrero’s integration as full-time heels together following Rey Mysterio's World Title loss (which itself was fuelled by a desire to toast Guerrero at WrestleMania) kept the flames burning long after the cheap heat had been extinguished.