10 Next Steps AEW MUST Take After Double Or Nothing
7. Improve The Website
The vast majority of AEW's digital content is sublime, with Being The Elite and The Road To Double Or Nothing both doing grand jobs of hyping the promotion's inaugural pay-per-view and their social media presence building excitement and selling tickets without becoming overbearing. Their graphics are as sublime as their video production, their openness to interviews with outside sources is great, and things like DoN's post-show media scrum bring the 'real sport' legitimacy they crave.
It's a shame, then, that AEW's current website is so lacklustre by comparison.
AllEliteWrestling.com isn't bad, but there's room for improvement. That it looks like a premium WordPress skin isn't ideal, and neither is the paucity of content, with the frontpage home to only a handful of sparse news posts, a navigation bar, and banners for merch, upcoming shows, the YouTube channel, and Starrcast. Fine for a smaller promotion, but not one with billionaire backing and aspirations of global mainstream success.
While WWE's website is an ugly mess, they at least do a great job of supplementing shows with immediate image and video uploads, reports, and other follow-up content. Let's hope AEW can implement a similar strategy for future shows.