There are numerous nitpicking things that WWE must do in their minds to accentuate their "serious" and "corporate" presentation that actually are a hindrance to their product. Most significant of all of these things is the idea that wrestlers can't refer to the championships they wear around their waists as "belts." There's a certain stretch of logic that people who watch pro wrestling must engage in for them to appreciate the product. Anyone who is a wrestling fan who sees a wrestler with a championship around his waist has at some point called it a belt because well, as humans, we wear belts around our waists every day. The second you begin to chip away at the human logic that makes pro wrestling logic work, problems occur. The moment you stop and think "why didn't he call it a belt" is a disconnection point. At a point where WWE needs all of the eyes on their product as much as possible, intentionally creating points where minds can wander from the screen and the issue at hand in the ring can leave someone's mind aren't needed.
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.