10 Quick Fixes For WWE When Crowds Return
4. #Content & #Buzz
WWE's social media is as corporate as one of their investor calls. There's an opportunity here to briefly transform that perception and sell a few more tickets in the process.
Lighting up the socials with live footage of fans going absolutely apesh*t in the stands is going to generate more buzz than an empty hashtag or those sterile backstage skits featuring wrestlers talking about how cool it is to be back in front of people again. Even before the pandemic, WWE's product was so devoid of emotion that all too often that was apparent on Raw and SmackDown.
That distinct lack of energy coming forth from the crowd (thanks entirely to the lack of an interesting product being presented to them) resulted in a rather combative relationship between company and consumer, but even as a content factory rather than a wrestling show, WWE can and should advertise that they've healed all those old wounds.
"Together" was added to the "Then. Now. Forever" branding as light started to emerge at the end of this tunnel. Showing rather than telling would do much for its authenticity.