10 Quick Fixes To Save The WWE Brand Split

We’re taking a dive into the Twittersphere here and I’m not quite sure how I feel about it. But I do think it may be a necessary step if the company wants to engender this spirit of competition.

Way back when Vince revealed the Commissioners of each brand, he demanded competition. In the wonderful world of kayfabe though, we haven’t heard much more on the subject. There was the odd bit of banter at SummerSlam over which brand would stage the best matches, but nothing concrete beyond that.

So in today’s social-media-crazed world, why not create brand-specific Twitter accounts, brand-specific YouTube accounts, and brand-specific whatever-other-platforms that are currently the flavour of the month.

Surely it can’t be that difficult logistically, and it would give us a fairly accurate measure as to which brand was proving the more popular.

Sure, followers and subscribers may not be as high as the main channels, but this wouldn’t be about increasing reach. The main social media channels could still be retained, with the separate, brand-specific accounts offering a gauge of popularity for on-screen purposes, in a kind of exercise in kayfabe competition.