5. Make Number One Contender Status Mean Something
The status of number one contender for any title should be written to actually mean something. To be considered worthy of challenging for your divisions championship is a huge, massive deal in legitimate competition, and pro wrestling may be a work, but its a work that specifically apes the conventions of legitimate competition. Have the teams involved work hard to achieve that elusive number one contender status. Have their title shot booked solidly on a show that means something, not thrown away on nothing television shows or dark matches (or pre-shows, which are a nonsensical combination of the two). If a team gets handed the number one contender slot without working for it, have that written into the angle: its nepotism, favouritism, someones been paid off, whatever you like, but have it accrue some heat. Thats another major problem with tag team creative in WWE today: too many times, theres no story involved other than a babyface team wanting to beat a heel team; occasionally with gold at stake. Singles stars all around them are getting outlandish, interesting feuds to play out with in-ring drama. Tag teams seem to be stuck with the in-ring drama, and little else of note. Give them a story to tell beyond a beatdown, a hope spot and a hot tag (rinse & repeat).
Jack Morrell
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Professional writer, punk werewolf and nesting place for starfish. Obsessed with squid, spirals and story. I publish short weird fiction online at desincarne.com, and tweet nonsense under the name Jack The Bodiless. You can follow me all you like, just don't touch my stuff.
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