10 Radical Ideas To Save WWE's World Title

10. Get The Title Off The Celtic Nonentity As Soon As Possible

Sheamus may have been the Money In The Bank briefcase holder since June, but he€™s barely been promoted as such, or as the main event contender he was supposed to be. Oh, occasionally he€™d show up with the briefcase and heelishly taunt the latest contender with his mysterious Powers Of Cashing In€ but prior to this Sunday just gone, the Celtic Warrior hadn€™t been in a genuine storyline since his rather dull feud with Randy Orton ended at Summerslam. In the three months between SummerSlam and Survivor Series, Sheamus had a couple of unexceptional televised victories and a casual association with Barrett and Rusev that barely even qualified as a team-up. In point of fact, at Survivor Series itself, Sheamus was just one of a long list of WWE undercard performers who the company had no plans for until the day itself, thrown into hastily cobbled-together elimination tag matches at the last minute. The word is that the outcome of the hunt for the vacant WWE World Heavyweight Championship was only decided at the Philips Arena in Atlanta on Sunday afternoon - and you can be assured that the question was never, €œis Sheamus our guy?€ but always €œis Roman Reigns walking out of here with the title?€ Sheamus isn€™t their guy. The impression he left at Sunday€™s big event before he cashed in was as the junior partner for The New Day€™s act: his abject failure to appear €˜fly€™ enough to hang with them was one of WWE€™s rare successful attempts at comedy, and when the trio abandoned the match, Sheamus, an afterthought once more, was left to face Ryback, Kalisto and an Uso on his own. Now, the main event Celtic Warrior of old would have stomped all over the three of them. Not the Sheamus of 2015. He was portrayed as comically out of his depth during the next five minutes, desperate and frustrated, unable even to eliminate whichever Uso he was facing. When Ryback took him out, he didn€™t even bother pinning him for the full three-count - he was already dismissively getting up as the referee€™s hand came down the third time. The only possible reason for Sheamus to hold the title is because it keeps Reigns in the hunt, where their storyline requires him for the moment. He€™s a placeholder: he€™s not holding the gold at all, he€™s just hanging onto it and running away while the real main event star chases him. Get it off him as soon as it€™s practical to do so: he€™s been booked as such a nonentity recently that he€™s actually damaging the title€™s aura by holding it, and no one really wants to see Roman Reigns in a months-long feud with this guy over the WWE World Heavyweight Championship.
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Professional writer, punk werewolf and nesting place for starfish. Obsessed with squid, spirals and story. I publish short weird fiction online at desincarne.com, and tweet nonsense under the name Jack The Bodiless. You can follow me all you like, just don't touch my stuff.