10 Radical Ideas To Save WWE's World Title

4. Have The Title Main Event Everything

There is absolutely no conceivable reason why the WWE World Heavyweight Championship should play second fiddle to any other storyline, angle, feud or match-up on the card. I don€™t care if €˜Stone Cold€™ Steve Austin comes back at WrestleMania to fight Brock Lesnar and The Rock: it should take second place to the match for the WWE World Heavyweight Championship. That probably sounds unrealistic€ but it shouldn€™t. The fact is that if €˜Stone Cold€™, The Rock and Lesnar did come together, it should be for the title. Grudge matches are one thing, but everyone in the company should have one eye on the gold. Instead, the big belt has been devalued to the point that part-timers almost always come back for exhibition matches that are nothing to do with the WWE World Heavyweight Championship. How is anyone supposed to get the title over as the most important prize in all of WWE when so many massive stars simply ignore it once they€™re back? Talking of major stars: why isn€™t there a storyline reason why Triple H hasn€™t inserted himself into the title picture? After all, it€™s his MO: a heel Triple H is an egotistical shark of a man. There should be some WWE bylaw legally preventing the entry of a WWE executive into the running, a bylaw that continually chafes and scratches at him. It would explain his constant need to undermine and attack the champion and the challenger, even his own guys: he thinks it should be him, damn it. Membership of the roster of a competitive fighting promotion should be about that competition: about drive, ambition and intensity, proving that you€™ve got what it takes. The WWE World Heavyweight Championship is the objective of all that forward propulsion, the biggest prize in the business: or at least, it should be. There€™s this old saw that says that the man should make the title: the title shouldn€™t make the man. I understand the principle€ but it works both ways, it really does. Those first few successful title runs legitimise and solidify wrestling stars, both in the eyes of their peers and with the crowd. If Daniel Bryan hadn€™t won at Wrestlemania XXX and created that moment he€™d be seen as a failure, despite his talent and popularity: he€™d be the guy who didn€™t make it, after months of trying. In kayfabe, that would have defined him as a B+ player€ in political terms, a man who the office didn€™t believe in. Either way, it would have been a statement on his career with the company.
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Professional writer, punk werewolf and nesting place for starfish. Obsessed with squid, spirals and story. I publish short weird fiction online at desincarne.com, and tweet nonsense under the name Jack The Bodiless. You can follow me all you like, just don't touch my stuff.