10 Reasons Kevin Owens Is WWE's Most Valuable Superstar
5. Appeals To The Everyman
On first glimpse, there is nothing that screams "star" about Kevin Owens. He looks like a random heavyweight from the indys who just walked out of the ring in some high school in rural Pennsylvania. He is not physically impressive, nor is there anything about his appearance that suggests he is an internationally recognized professional wrestler.
And therein lies why he is so valuable to WWE.
The current landscape of the company is one where everyone is so polished and pretty, all made up for the sake of merchandising and marketing. Then there is Owens, the rebel of sorts. He wears black, bucks the trend and does not conform to the standards set by his peers.
He is his own man, does things his own way and does not really care whether you like him or hate him. Fans, especially those rebellious teens and young men in the coveted 18-35 demographic, can relate to that.