10 Reasons Roman Reigns Is Outdrawing John Cena At WWE Shows

4. Marketing

Good old fashioned marketing has to be considered as a factor in Reigns' rise to touring success. He's now front and centre for many of the live event posters, and is often the first name in the hierarchy of wrestlers listed for shows. Take for example the Newcastle, UK show on November 12th. This is a designated Reigns tour, and the advertised line up leads with him "Roman Reigns, Randy Orton, Seth Rollins, Dean Ambrose." Reigns is being advertised as top billing the world over, and fans are buying. Even just being billed on top is a self fulfilling prophecy, it makes people perceive him as a big star. Also consider all the mainstream media that WWE placed Reigns on in the last year. He's one of the guys who is constantly being showed off in the public domain. With the WWE machine now marketing Reigns in the franchise position, it explains the surge of numbers behind him.