8. Marketability And Money Making Opportunities
Putting the belt on Sting seems like a bold move, but when you stop to think about it, there are marketability and money making opportunities to be made from the move. His initial merchandise sold well, as did his DVD. He's also had impact on ratings and generated specials interest. With that in mind, WWE are perhaps thinking that putting the title on him would be like adding fuel to his fire. It is like a hot injection of momentum in what is a usually poor performing fall season. Think of it this way, what's worth more to WWE in the next two months? Business as usual, or business with a new champion.