10 Reasons Why Impact Wrestling's Latest Reboot Is Destined To Fail
6. Running From Their History
The Global Force Wrestling takeover is Impact’s second major rebranding of 2017. The company finally ditched the troublesome ‘TNA’ moniker in March, which was a smart move. Those initials’ negative connotations were insurmountable, and after years of failure, ridicule, and embarrassment, TNA was unsalvageable, regardless of whether the product improved or not.
Switching to ‘Impact’ was a smart move, as it partially detached the company from its murky past while maintaining a sense of familiarity. Doing this allowed them to shed their unwanted memories, without completely separating themselves from the things that made them such a fun promotion to following in their heyday. Changing to GFW completely undoes this, and now, it feels like they’re running away from their history, and not just the unfavourable parts.
No promotion should ever be built solely on nostalgia, particularly if they want to progress, but these moves suggest they don’t want fans to remember great feuds like AJ Styles vs. Kurt Angle, or the X Division Title’s high octane legacy. We’ll likely find out more as this week’s tapings continue, but at this stage, it seems as though Jarrett is set on replacing Impact’s history with GFW’s.