At the turn of the millennium, Mancow was a moderately well-known (in Chicago, at least) radio personality. Regarded as a 'shock jock' who tried his best to be controversial, the man was yet another minor celebrity that WCW tried to profit from. On the Spring Stampede 2000 PPV in April of that year, Mancow faced Jimmy Hart in a short brawl which failed to hit the mark. Mancow would come out on the winning end of the match, which infuriated Jimmy Hart. In the eternal wisdom of WCW management, they decided that this necessitated a rematch. Even more confusingly, the bout wouldn't take place quickly after the first one. Instead, fans would have to wait until Mayhem in November, 2000 to see the a radio host fight a veteran manager again. Jerry Lawler vs. Andy Kaufman this was not, but that seemed to be the kind of vibe WCW were going for. Clearly, Mancow wasn't as big a star as Kaufman, and a lot of WCW fans didn't really seem to know who he was to begin with. The Mayhem match only last around 90 seconds, which begs the question why the company even bothered to book it in the first place. This continued a trend of bad Pay-Per-View moments for the promotion in November.
