10 Reasons Why WWE Fans Are Sick Of Nostalgia

3. The Story Has Been Exhausted

WWE Dawn Of The Attitude Era DVD
Twitter, @WWEHomeVideoUK

WWE goes all in on the Attitude Era celebrations.

It seems that, every year, a new video is released in an attempt to cash in on the currency of the craze. That well is running dry, too; having marketed the Era itself into oblivion, 1997: Dawn of the Attitude Era was a cynical attempt to spin the tale of the death of the New Generation with a more lucrative slant. Of course, this ground is well-travelled as it is; the multiple BioDVDs of The Rock, Bret Hart, Shawn Michaels, Steve Austin and the Undertaker captured the philosophical sea change earlier and with more insight.

The surge of popularity experienced in the podcast realm doesn't help WWE's cause, either; with the broad strokes of the tale known in an increasingly tiresome shorthand language - Vince McMahon resisted change; Vince Russo got in his ear; the individual talents petitioned for and were afforded freedom to shape the new direction - the hilarious, niche minutiae is about the only interesting approach with which to revisit it. This minutiae isn't one WWE can echo, either; Bruce Prichard's "chocolate t*tties" Capital Carnage 1998 story is incompatible with WWE's family-friendly, forward-thinking image.

History is written by the victors; WWE however has completely overwritten it, inviting the dust on the shelf.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!