2. Predictable Run As WWE Champion
When Brock Lesnar won the WWE Championship at SummerSlam, fans could predict where the run is heading: WrestleMania 31. There's no other logical destination for Brock Lesnar to drop the WWE Championship. Not to say that it's not a good idea, but it's definitely predictable. What built WWE into the global phenomenon that it is today was the unpredictable nature of the programming on a week to week basis. The overused phrase of "anything can happen in WWE" hasn't been true when it comes to Brock's run as champion. The destination to WrestleMania 31 needs to have some twists and turns involved to keep interest high. Why not come up with a plan for Brock Lesnar to have a match on Raw and promote it for a couple of weeks? This would be a true twist in the story and would show you if Brock Lesnar being in action on Raw could boost a rating. It could also add a nice twist to The Road to WrestleMania.