10 Reasons WWE's Brock Lesnar Experiment Has Failed

3. Character Development

There has been no character development for Brock Lesnar since he made his return to WWE. He's been stuck in the same role since his return and there is no sign of it changing. Brock isn't your conventional heel character. As a matter of fact, he has more character traits that the WWE Universe could get behind instead of despising. Paul Heyman does a fantastic job in building heat for Lesnar with his mastery of the microphone, but where is it heading? Will Brock eventually turn on his "advocate" or vice versa? It is important to continue to add layers to a WWE superstar over the course of time and the lack of character development has been a major reason why Brock's run is becoming stale. Wouldn't it be interesting if Brock Lesnar and Paul Heyman both turned babyface together? It would be something different for both men and Brock could truly embrace how much of a certified badass he really is.