10 Reasons WWE's Cruiserweight Division Isn't Working
8. There Are No Characters
You don't introduce characters by having your General Manager read their names and personality traits off of a piece of paper. He may as well have been saying 'Wrestler A is...', 'Wrestler B has...' and the rest. The live audience isn't given any reason to care, and unless the home audience paid attention to the CWC it wouldn't care either.
As of right now, Brian Kendrick is the only competitor in the cruiserweight division that has a character, and even that is 'I'm older than you all and don't have many chances left'. The WWE audience isn't the PWG audience, and they will need to be given backstories and something approaching gimmicks.
I'm not asking for Cedric Alexander to become a samurai or Tony Nese to start portraying a character similar to Frank Sobotka from The Wire, but the division has been sorely lacking in personality so far. WWE wouldn't just throw its favourites out to sink or swim - why do it with these guys?