10 Recent WWE Character Turns That Didn't Make Sense
7. Ryback
Do you remember when Ryback was considered the next major superstar and fans debated whether he could replace John Cena as the face of WWE? No, it's not a joke, that actually happened and WWE definitely had something with Ryback in late 2012.
The Big Guy debuted to a series of "Goldberg" chants due to his look, size, and move-set, but it wasn't look before those jeers turned to cheers. Many fans soon rooted for the newcomer to dethrone long reigning WWE Champion CM Punk in the Fall of 2012. The company had a chance to anoint a new champion in Ryback as he seemed to be on the verge of something big as a babyface.
While the title win didn't happen, WWE did go to lengths to protect The Big Guy as they still had major plans for him. Those plans came in the form of a sudden heel turn and a post-WrestleMania program against John Cena. While that's a position most superstars would kill to be in, it was only a temporary boost and, in 2013, was all but guaranteed to follow with a significant slide down the card.
Indeed, Ryback's value sank faster than Yokozuna in quicksand and the bygone days of fans considering Ryback as next face of the company seemed light years away.