"Getting stupid stuff over" is company policy now more than ever before.
"The risk is worth the reward" became second nature for wrestlers and interviewers to say out of nowhere shortly before Money In The Bank. WrestleMania became "Too big for just one night!" when the ongoing global situation became too big for just one show, and Edge and Randy Orton's Backlash rematch is likely to be labelled the "greatest wrestling match of all time" in what'll one day be number one in a list on this website about 10 Best Meta Wrestling Ribs.
It's WWE's take on the big lie; tell something long and loud enough and through sheer force of will it'll become true. In the company's case, they just force their own garbled lexicon on everybody until it's easier to just except it. Wrestler names are not immune to the phenomenon.
"Dolph Ziggler" was the old go-to for this, but look how long he's stuck around and how even longer it's been since anybody mentioned how daft that moniker is. "The Viking Experience" nearly killed The War Raiders, but the mix of the two somehow salvaged yet another impending calamity. The given first name of the guy set to one day run the company is Triple.
WWE pays teams of people to come up with names that can be crossed out by Vince McMahon when he thinks of something even worse. Where better to start than with one of the more infamous examples for one of wrestling's most famous stars?
We Need To Talk About Kevin (Nash).
Michael can be found in articles or on podcasts extolling the virtues of New Generation WWF, New Japan Pro Wrestling or the new WWE angle they definitely definitely won’t ruin this time.