10 Ridiculous Wrestling Gimmicks That Should Never Have Worked

3. The Hurricane

Coming over from WCW to WWE as part of the latter promotion's purchase of the Atlanta-based group, Shane Helms knew he needed something special in order to stand out from the crowd and make his mark on a bloated roster. In 2001, WWE already had a lot of talent, so the thought of even more coming over from WCW made it a tough task to get yourself noticed. Enter The Hurricane, one of the most ridiculous characters to ever make a splash in wrestling. Somehow, hiding under a mask (to conceal his identity, of course) Helms found huge success with the superhero gimmick: combining comedy and uniqueness with great in-ring skills and a propensity to ham it up, the performer was well-fitted to the role. Portraying The Hurricane worked perfectly for Helms, he was able to leave an impression on WWE; something he may never have done as plain old Shane Helms in the Cruiserweight Division.
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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.