10 Rules WWE Must Follow For A New Brand Extension

5. Twenty-One "Pay-Per-View" Events A Year

During the peak of the extension, WWE also created brand-exclusive Pay-Per-View events. From 2003 to 2007, the "big four" shows - Royal Rumble, WrestleMania, SummerSlam, and Survivor Series - featured matches from both Raw and Smackdown!, while the rest of the PPVs only hosted bouts from a single brand. With up to two months between Pay-Per-Views on each brand, WWE decided to add more shows to the schedule. They got as high as 16 shows in 2006, but ultimately, the situation proved untenable. Asking fans to spend that much money for only half the company's stars wasn't working, and in 2007, every Pay-Per-View was filled with matches from both brands. With the way the WWE Network is structured today, the company wouldn't have to worry about oversaturating the PPV market - they'd simply have more live wrestling content, which is traditionally the streaming service's most-watched form of programming. They could keep both brands on the big four, and give each show eight "Pay-Per-View" events besides. As for the twenty-first? We'll get to that in a bit...