10 Things Keeping WWE Alive Right Now
2. WrestleMania
The growth of WrestleMania over the last thirty years has been pretty incredible, to say the least. From the first instalment in 1985 with over 19,000 fans in Madison Square Garden to this past year in San Jose with a full week of events, media coverage and over 70,000 fans in Levis Stadium.
The WrestleMania brand is one of WWEs biggest assets. Cities bid on the event every year. It brings millions of dollars into the economy and with weeklong events from Fan Axxess to the Hall of Fame, WWE makes millions of dollars on merchandise sales as well as at the live gate.
Every year, former WWE fans come back to check out WrestleMania so its a great way to entice viewers into seeking out the product again. Fans from across the globe make their way to the host city to be a part of the show and witness the culmination of all the big storylines that take place on the show. WrestleMania features, without fail, WWE's biggest crowd of the year.
While most WWE monthly events still draw maybe twenty or thirty thousand traditional pay per-view buys, WrestleMania still attracts over 200,000 PPV buys at a cost of $54.95, bringing in a great deal of added revenue that other shows dont.
Forbes listed WrestleMania as one of their top 10 brands earlier this year, showcasing just how important 'Mania is to the success of WWE.