10 Things That Didn't Go The Way WWE Wanted
2. John Cena's Babyface Push
This one is similar to Roman Reigns' babyface push, only the fans didn't turn on him right away.
John Cena's rise to superstardom in the mid-2000s was received well because it didn't feel forced. Over the course of several years, however, the fans started to get sick of seeing him in every main event, his inability to lose, and his white-meat, PG Superman character.
Sure, it makes sense for WWE to have a heroic face of the company that kids can look up to, but when that same guy has been at the top for so long, stifling the pushes of so many up-and-comers (see The Nexus, Bray Wyatt, Rusev, and many more), it begins to become exhausting.
Cena would go on to receive divisive reactions in every arena he entered. This hatred for John became so ingrained in the minds of fans that all of this still happens today, even though he has taken more of a backseat role in recent years.
Still, to say his babyface run was a complete failure would be a fallacious statement. He's still recognized and respected for being one of the best to ever do it, even by those who chant "Cena sucks!"