10 Things That’d RUIN WWE’s 2024

8. GUNTHER Does The Losing Streak Gimmick

CM Punk Triple H WWE AEW
WWE

No, no, no, no, NO!

Toys would be thrown out of prams and dummies would be spat if WWE turned GUNTHER into the latest vicious heel to get a softer side and start doubting his own abilities. Building the Imperium leader up is the only way. He doesn’t need to win every single match, obviously, but the whole losing streak/lost confidence story is rarely handled well with heels.

It doesn't need to come into play when scheming GUNTHER's booking plans. Again, he can lose matches, but it's how the big Austrian drops to defeat that matters. If he becomes 2024's version of "Bum Ass Corbin", then forget it. That's hardly going to carry GUNTHER all the way to headline smash hits vs. Cody Rhodes, is it?

Sadly, the losing streak trope is one WWE has leaned on many times over the decades. It's an out when they've got no concrete plans for someone, and acts as an easy story which doesn't require much thought. Cool, but just keep it away from the record-breaking ex-Intercontinental Champ.

Contributor

Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.