10 Things We Learned From A Genuine 1998 WCW Nitro Script
8. The First Match Isn't Until Page 3
There are notes for 13 segments, including intros, recap videos, promos, sponsor messages and more, before WCW get to the very first in-ring match of the night. That bout between Lizmark Jr and Perry Saturn is three pages deep into the script.
Perhaps that says everything.
Nitro was a three-hour show, and WCW knew they had to spin things out as much as they possibly could if they were going to fill that amount of time every single week. Even so, it's hard to envision WWE's Raw going for thirteen bloody segments before they actually show something that's happening live in-ring.
In fairness, most of the 13 are short (30 seconds or so), but there's still so much to get through before fans actually watched some wrestling. Twix needed to justify their advertising dollars, the company had to hype Halloween Havoc by way of using Chucky and the commentators did a lot of chatting.