10 Things We Learned From Something Else To Wrestle With: CM Punk
3. Defending The Indefensible
Attempting the near-impossible without meaning to be the McMahon toady he was accused of being when he was actually employed there, Prichard was this week charged with trying to rationalise a pay-per-view even Conrad calls "the worst ever".
The Extreme Elimination Chamber was the catastrophic main event on a catastrophic show, in which Bobby Lashley received proto-Roman Reigns reactions (before getting a taste of the real ones a decade later...) by winning the ECW Championship in a worthless and deeply unsatisfying main event lifted from the frazzled fingers of Paul Heyman by Vince McMahon himself.
Prichard argued McMahon's rationale, but even now its hard to process it as anything other than stubbornness. Heyman's pitch that Punk tap out The Big Show immediately then go on to defeat Lashley at the end wasn't considered 'believable' by those at the top table, despite the company promoting all sorts of business-exposing nonsense on the very same show.
Heyman apparently dug his heels in, so McMahon dug even deeper - it was probably in the hole they both made where the match should have been left.