10 Things WWE Did When It Was Huge (And Need To Do Now)

4. Reinstate Jack Tunney

Jack Tunney
WWE

The General Manager plot device is creatively dead. The role itself is overplayed, the precipitative effect on story craft equally as galling. The role annihilates suspension of disbelief. Why would a multimedia monolith not structure a card in advance, but merely hope that matches materialise in front of their face?

The dramatic weight of a Jack Tunney appearance was vast. He only appeared to deliver major news because his presence wasn't required elsewhere. Unlike a Kurt Angle or a Shane McMahon, who babysit squabbling children, he had his sh*t together. Furthermore, he didn't make matches up on the fly; his WWF was the proverbial well-oiled machine, far easier to take seriously as a legitimate sporting endeavour even when populated by more outlandish characters. Tunney wasn't a natural performer. Ironically, this lent his stilted appearances a more credible air. He delivered his "bombshells" as the backstage administrator he very much was. They were brief and to the point. He didn't witter on for fifteen minutes of pure padding.

The wrestling was the main attraction; he was there to administrate and facilitate it.

Tunney sadly succumbed to a heart attack in 2004. Revisiting his role would require a total revamp of WWE's entire storytelling formula - its philosophy. Since they no longer have to try, this is but a pipe dream.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!