10 Things WWE Did Wrong At The Royal Rumble
WWE turned one of their most important shows into a debacle that will be hard to live down.
In the span of one night, WWE managed to go from an entertainment company into a fascinating study of business-consumer relations. The Royal Rumble - what is usually one of WWE's biggest shows of the year - turned into a debacle of grandiose proportions. The company angered and alienated their fan base so intensely that #CancelWWENetwork became the number one worldwide trend on Twitter. How a company that relies entirely on pleasing the very same people they seem to be actively working to upset can be so tone deaf to the wants and needs of their audience is truly baffling, to the point that it's actually deserving of some kind of scientific study. These people aren't idiots; they won the Monday Night War for a reason. Yet the last vestiges of all that once made them fresh and exciting seem to have largely gone by the wayside. Perhaps the most unfortunate aspect of the trainwreck that was the Royal Rumble is one of the most spectacular matches of all-time - possibly the greatest triple threat ever - is going to be overshadowed by all that came after it. Brock Lesnar, Seth Rollins and John Cena brought the goods in a major way, but all anyone will remember from this show is the main event and the ensuing fan revolt. Let's look at how we got there. Here's 10 Things WWE Did Wrong At The Royal Rumble.