9. Making The Company The Selling Point
Nowadays, WWE is a global brand, one that's instantly recognisable to millions of people. The company regularly tours many countries in the world, and has to be considered one of the most prolific touring acts in the entertainment industry around the globe. That's not where the comparison with WCW lays, because let's face it, WWE have a far better business model than WCW ever did. Where the similarity lies is in the fact that Vince McMahon's juggernaut simply loves the idea of people tuning in, buying tickets or attending live events all because of those 3 letters, 'WWE'. Eric Bischoff had an idea along the same lines in WCW, looking to make the 'nWo' the selling point for the promotion. In essence, individual stars became less important to WCW than the brand itself, and WWE is run similarly today. For evidence of this, fans need look no further than the fact that not even the mighty John Cena is viewed as essential to selling out arenas, certainly not to the extent he was a few years ago. The question remains, is this a smart move, making WWE as a company the sole selling point?