10 Things WWE Has Forgotten How To Do
8. Tell Stories During Pay-Per-Views
The next event will mark 20 full years since Vinnie Mac won the 1999 Royal Rumble and looked like he'd just been dragged through a nearby hedge. It was a landmark moment for his feud with Steve Austin, and it fanned the flames of hatred towards his power-mad boss character.
That major storyline development happened on pay-per-view and continued the tale. Imagine that.
Nowadays, the big monthlies don't have that kind of storytelling. There are turns, returns, brawls and the like, but they're rather hollow and/or repeated on the weekly television shows anyway. In the modern era, WWE have elected to move away from littering supershows with exclusive backstage incidents or anything other than the actual matches themselves or hype packages.
When did this become the law? One or two lifeless interviews in front of the pay-per-view logo don't cut it. WWE's product is a continual romp through soap opera, and they seem to have forgotten that's the case over the past few years.