10 Things WWE Has Forgotten How To Do
6. Book Meaningful Turns
Once again acting like a bully, Ryback turned heel on the February 22 edition of Monday Night Raw. Walking out on The Big Show and Kane during a match against The Wyatt Family, he later acted like a dirtbag in backstage segments with Kalisto.
All of a sudden, Ryback was a villain again.
There was no real explanation given for the turn, other than a limp promo by the man himself claiming he was sick of working tag-team matches.
That's hardly motivation for fans to boo Ryback, but that's exactly what those writing television for WWE expected fans to do as soon as they penned the situation.
It wasn't enough, the art of the turn has been lost recently. The Big Show flips between heel and babyface whenever WWE feel like it, and the motivation is similarly lacking. There needs to be more groundwork done in order to make each turn actually have an impact.
Fans require a reason to either start cheering a former heel or booing a former babyface, it can't be so throwaway.