10 Things WWE Has Forgotten How To Do
5. Deliver Satisfying Conclusions To Major Storylines
Going back to the Shane McMahon vs. The Undertaker match at WrestleMania, the McMahon son came out on the losing end of that one.
Before the bout, WWE instructed announcers to play up the fact that Shane would be banished from TV should he fail to win, but the follow up didn't reflect that hype.
The fact that Shane lost was swiftly brushed under the nearest carpet, Vince McMahon handed power to his son on the very next episode of Raw just 24 hours after 'Mania.
In the process, WWE spat on their own stipulation, an extremely risky thing to do if they expect fans to invest in angles going forward.
In essence, what the company told viewers was that the outcome of Shane vs. 'Taker didn't matter at all. Why then was it hyped for months, portrayed as one of the most meaningful matches on the largest show of the year?
It doesn't make sense to fail at the final hurdle like that, did WWE book the storyline week-to-week without any real idea of how it would end? That's how it all came across.