10 Things WWE Must Do This Summer
9. Stop SmackDown's Incessant Pandering Towards Raw
WWE really need to sort out the lack of clear distinction between Monday Night Raw and SmackDown Live, and that's largely because the blue brand suffers when it panders to Raw. Any time SmackDown's announcers have giddily trumpeted what happened on the Monday show, their own is left looking second rate.
Never was this more evident than when The Undertaker crashed Raw to confront both Bill Goldberg and Brock Lesnar; a huge moment for sure, but shouldn't 'Taker have been making a splash on SmackDown, the same show he had claimed to be a part of just before Survivor Series?
As a consequence of SmackDown then running footage of the Raw segment, the blue side of the WWE team came across like the 'B' show.
Business as usual in WWE then, because SmackDown has long since trailed the Monday night flagship in terms of importance. Come the summer, this is one thing that simply has to stop; incessant pandering towards Raw does nothing for SmackDown, a show which should be establishing itself as an exciting alternative.