7. The Fictional Japanese Shampoo Commercial Feud With Edge
WWE.comBooker made his WrestleMania debut at the 18th annual event in 2002 in Toronto. After a strong WWE debut year that saw him feud with the likes of The Rock and Steve Austin, he was a midcard heel that really didn't have anything going for him. Edge was in the same boat, so WWE felt like pairing them up. Instead of simply having the wrestle in a regular match without much of a build, they tried to tell a story. They went with the story that they were feuding over a Japanese shampoo commercial that didn't really exist. Whoever won this feud got to star in the commercial. There were even some backstage skits done to try to promote it too. Here is Booker's "audition" for it. http://www.youtube.com/watch?v=DEtipeJfqNo Edge ended up winning the match and the commercial that didn't exist. What an accomplishment! This was around the time WWE realized he had a great personality, so he went babyface soon after this by aligning with Goldust and went on to have a successful few years working as a good guy.