10 Things WWE Wants You To Forget About Rusev

4. The Leaked Engagement

Rusev Facepalm
WWE.com

We've already covered the Dolph Ziggler/Summer Rae situation in some detail, but its murky conclusion is absolutely worth mentioning. It's why the storyline was scrapped in the first place, and if you believe the hearsay, the biggest factor contributing to 'The Bulgarian Brute's' lack of push since then.

Six days after Summer proposed to Rusev on Raw, TMZ reported that he and Lana had become engaged in real-life. Images of 'The Ravishing Russian' flashing her new engagement ring started doing the rounds on social media, and the storyline was axed the very next day. Summer dumped Rusev, Lana and Ziggler went their separate ways, and the duo reconciled.

The cancellation was merciful, as it was leading Rusev and Lana down a road to nowhere. Still, the company were reportedly furious with them for going public with their relationship. WWE apparently don't trust their audience to understand the difference between real-life and a television storyline anymore, and aside from a second US Title run, the duo were ebooked in nothing but dead-end stories ever since.

Their marriage became an accepted part of kayfabe, but if you want to make the argument that Rusev and Lana were buried for it, there's plenty of evidence.

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Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.