9. WCW Was So Hot That Merchandise Was Rarely Kept On Inventory
In the WWF of the 1980's and early-90's, Hulk Hogan's merchandise had been the big seller. Other performers had t-shirts and other items, but it was 'Hulkamania' that kept people busy at the merch stalls. By 1997, Hogan was a hot ticket again, this time due to his association with the nWo. Unlike the WWF, it wasn't only Hulk that shifted a ton of merchandise. Other wrestlers such as Sting, The Outsiders, Goldberg and The Four Horsemen were big sellers. Along with all the general stuff like t-shirts, foam fingers and posters, WCW also stocked key chains, teddy bears and even Halloween costumes. The company was on fire, and merchandise was flying out of warehouses quicker than WCW could get more in. According to Eric Bischoff, it wasn't uncommon for WCW to be out of stock on items, because they genuinely didn't realise how fast they'd sell. In particular, New World Order merchandise was the most popular. The trademark nWo t-shirt, featuring a simple logo, sold by the truck load. Once he started appearing as the 'Crow', Sting's black and white masks were also popular.
