10 Times Ego Cost Wrestlers Everything

2. The Ultimate Warrior Thinks He Is The Business

Shane McMahon Riddle WWE Royal Rumble 2022
WWE.com

One could launch into a deep dive on multiple dramas from The Ultimate Warrior's career. He spat the dummy back at SummerSlam 1991 by demanding more money, and had become well-known for being a tough customer to deal with by the time a second stint rolled around in '96.

Then, the comic books. Oh boy, the comic books!

The ins and outs of Warrior's follow-up falling out with Vinnie Mac are complex. The boss was peeved that the wrestler skipped some house shows in June/July; Warrior explained that he was grieving his father's death, but McMahon pointed out that he'd been estranged from his dad for years.

Whilst all of that was going on, Warrior claimed the WWF sold merch without giving him a cut and tried to get them to buy a boatload of his comics in return. JR said on his pod that Vince wasn't interested, but was willing to do business. Sadly, Warrior wanted everything his own way and wouldn't meet in the middle.

He pretty much no-showed bookings then said, 'Hey, buy a crap ton of my merch off of me or else!'.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.