In November 1988, Jim Crockett sold Jim Crockett Promotions to Ted Turner who quickly renamed it World Championship Wrestling. To begin with, Turner left well alone, leaving the people who knew wrestling to govern themselves. One of these people was "The American Dream" Dusty Rhodes, who was the booker for JCP and remained booker after the transition to WCW. One of the few rules Turner did put in place was that there was to be no blood on his television shows, which Dusty swiftly ignored. On the lead-up to Starrcade 1988: True Gritt, Dusty booked an angle where he was stabbed in the eye by Road Warrior Animal, who used one of the spikes from his shoulder pads. It was one of the bloodiest moments in Dusty Rhodes' career, which considering that dude's forehead, is saying something. With this being a huge feud leading into the first WCW PPV, Turner let it play out for a month until Rhodes and Sting's match with the Road Warriors but Dusty was promptly fired after the event. One of the biggest criticisms of WCW over the years is lack of managerial structure, with aspects of the company not knowing what the other is doing, and you can clearly see this was a problem from the start.
