10 Times WWE Failed To Create Main Event Players
5. Owen Hart (1997-98)
If nothing else, the controversial 'Montreal Screwjob' of Bret Hart at the 1997 Survivor Series should've given his brother Owen some renegade babyface momentum. At first, it did. Fans were into the idea of seeing a bitter Owen, named the 'Black Hart' by announcers, avenge what Vince McMahon and Shawn Michaels had done to his family.
By mid-1998, Owen was a member of the Nation Of Domination. OK then.
The WWF chose to downplay Hart's rebel-with-nothing-to-lose persona and program him with Michaels' DX pal Triple H instead. Worse, they tied a tired Sgt. Slaughter issue with the group to the feud as well, instantly diluting fan interest in Owen's story. It was a frankly crap decision.
When Owen should've been targeting those who had wronged his family, he was happy to go for the European Title and then join a militant faction. This is proof that not everything in the Attitude era was gold. This flat booking was 10x sh*ttier than the nugget HBK compared Hart to.