10. Not Going All The Way With Rob Van Dam
As much of a flop as the invasion storyline was, there was one man who actually got over in the midst of the mess: Rob Van Dam. The ECW stalwart's reputation as an unbelievable athlete was known to WWE's fanbase, and when they finally got to see him on the big stage, he didn't disappoint.
Van Dam first scored an exciting victory over Jeff Hardy in a ladder match at the Invasion PPV, then continued to accrue success with singles victories over all of the active top stars in the company - The Rock, Steve Austin, Kurt Angle, and The Undertaker. Before long, RVD was getting pops that rivaled anyone else's, and with Rock on his way to Hollywood and Austin reaching the end of his career, it looked like WWE had found its new megastar.
RVD got a WWE World Title shot at No Mercy 2001 as part of a triple threat match with Angle and Austin, but he came up on the losing end. After that, his star started to fall, and he ended up settling in the midcard. For the next five years, he racked up Intercontinental Titles and lost to main eventers. By the time he captured the belt in 2006, it was too late for him to become the breakout star he could have been.