10 Times WWE's Attitude Era Got SERIOUSLY Weird
9. Vince McMahon's Kiss My Ass Club
One of the most memorable gimmicks of the Attitude Era (or at very least the post-WrestleMania X-Seven run-off period before the branding was fully eliminated by 2002), Vince McMahon would drop his trousers and force his wrestlers to pucker up and put their lips on his rear end to join the Vince McMahon Kiss My Ass Club. It was as weird, gross, and inappropriate a concept as the chairman of the board that the club was named after.
It's not entirely without merit - William Regal's comedically British approach to gagging before having to smooch Vince's cheeks is just another example of why he was one of the Attitude Era's greatest characters. Vince himself sold the degradation of this segment perfectly when The Rock reversed the roles on him by shoving Vince's face as hard as humanly possible into Rikishi's rear end.
Even when praising some of the great comedic performances involved, the grim revelations about Vince McMahon have made it harder to put any positive spin on the Kiss My Ass Club. Nevertheless, it's yet another example of how bizarre WWE programming was allowed at the tail-end of its most popular era.