10 Times WWE's PG Era Went Too Far
6. The Seasonal "Sh*t" Counter
WWE appears to have worked something out with the USA Network ahead of every WrestleMania season, because that's when things get a lil' sh*tty. RAW is mostly sh*t all year 'round, of course, but the actual word 'sh*t' is crammed into promos in an artificial attempt to make the rivalries feel more acrimonious.
It only really works to accentuate the programmes if the programmes are worth a damn in the first place; the CM Punk Vs. Chris Jericho feud of 2012 never really clicked, and so when Punk screamed "You're bullsh*t" at Jericho, for dredging up his hard upbringing in a psychological ploy, it felt like obvious desperation to steal focus from the Rock/Cena storyline more than a natural escalation of their conflict.
Shayna Baszler this year promised to "beat the sh*t" out of Becky Lynch, and you could almost see the smug, got 'em smile on Paul Heyman's face, it was so crowbarred-in for empty shock value. The less-is-more approach should work, in theory, but the timing of it is too convenient - read, contrived - to get over.
Basically, I'll stop whinging when somebody gets called a c*nt before Stomping Grounds.