10 Times WWE's PG Era Went Too Far
5. Vince McMahon Drops The 'F' Bomb
This is more f*cking like it: "the f*ck word," as Vince McMahon so weirdly called it in his famous interview with Bob Costas in 2001.
He defended his more risqué product for its total lack of the f*ck word, before uttering it years later when the product was PG. The man will simply always Vince.
Here, he uttered the f*ck word to Shane McMahon in the only vaguely compelling part of his astonishingly wonky, called-on-the-fly return storyline. To quote Bob Holly, whole thing sucked: they retconned the stakes, they reneged on the stipulation, and Shane and the Undertaker fought as equals (!) in a piss-poor glorified MMA sparring session. The aftermath wasn't half bad - Shane's babyface authority figure was mostly passive, and it rid us for a time of ubiquitous heat segments on TV - and the f*ck word bit was ace, too.
Vince got right in Shane's face, rolling back the years to rediscover the old, terrifying menace - how many years exactly does not bear thinking about, given how authentic the performance was - and whispered the threat of a "f*cking beating" to his own flesh and blood.
It's a shame that whole thing did in fact suck; at its core, the core witnessed so intimately here, this conflict was loaded with potential.