10 Undeniable Wrestling Truths That Don't Make Any Sense
9. Bad Product = Huge Profits
WWE has its figurative feet in two avenues: wrestling and corporate. Logically, one would assume that success in both arenas would be the reason for financial triumph. Yet this is not the case.
During the pandemic, WWE reported record revenues sitting just below $1 billion when adjusted for inflation. On top of this, OBIDA (the company's preferred profit-measuring metric) rose by 59% to $286.2 million, which is the highest in WWE history. The new $1 billion streaming deal with NBCUniversal will only see profits continue to rise.
WWE's balance sheet is far mightier than its creative output, though large portions of the fandom stick around based on their affinity with a bygone WWE, with the Attitude, Ruthless Aggression, and Golden Eras the most popular. Nobody is out there arguing that “the PG of today is A-OK”.
In 2020, WWE had pockets of greatness (mostly over on NXT) that kept fans onside. It also depleted fan’s spirits with booking decisions such as Goldberg squashing ‘The Fiend’, Rob Gronkowski at WrestleMania, and RETRIBUTION. The Peacock deal will only prompt the promotion to dig its heels in further.