10 Unofficial Rules That Exist In WWE Today
1. Getting Over Is No Longer The Goal
The most alarming rule that appears to exist in WWE today is that getting over with the crowd is no longer the ultimate goal. In fact, if talents want to be employed for any length of time and in a worthwhile position in the company, they shouldn't even attempt to get over unless they've been given specific instruction to. Instead of rewarding talents that connect organically with the crowds, today's WWE seems to foster an opposite environment. The company seems to have a pre-determined choice of whom they will "allow" to get over and even then, the chosen performer(s) must use the methods and strategies the company tells them and cannot take any liberties in their attempt to become a star.
It's a ridiculous, counterproductive approach to creating new stars. Zack Ryder is a great example of a talent who got over on his own, but because it wasn't approved by WWE and he wasn't one of their "chosen ones", he was soon buried and taken off full-time TV. Cesaro and Damien Sandow are more recent examples of talents that weren't expected to get over and as soon as the audience showed signs of supporting them, WWE positioned them to look weak and squashed their momentum (or took them off TV altogether).
As hard as it is to believe, actions speak louder than words and all of WWE's actions indicate that, unless the talent has been selected, getting over should not be the goal and maybe not even attempted. Despite the bogus brass ring myth, talents should do as their told, don't step out of line, and maybe one day, the company will anoint them as a lukewarm, mediocre sports-entertainer.