10 Very Bad WWE Ideas That Only Lasted 1 Day

1. "Gunther Stark"

Gunther Stark
WWE.com

There was already something fishy about a Walter/Roderick Strong match main eventing Tuesday 18th January's edition of NXT 2.0 with just a few days notice and a build-up confined to one backstage stare-down filmed for WWE.com.

The former record-breaking NXT UK Champion had only recently arrived on Tuesdays as a permanent fixture, but this represented one of the few remaining matches on the brand that might once have masqueraded as something worthy of a TakeOver. Why now, if it could be so valuable later?

It was a trojan horse. After Strong was defeated in an only-okay headline bout, Walter hurriedly grabbed the microphone and announced that he'd now be going by the name "Gunther", before Imperium and The Diamond Mine waged war to close the show.

Name changes often rattle the commentariat, and this was rather understandably no different. But that same commentariat had helped WWE avoid something of a PR disaster earlier in the day when, upon learning of a trademark application for the name "Gunther Stark", traced the moniker to a Second World War Nazi U-boat commander.

As a convergence of events, it was one of the weirder 24 hours in the company history, but WWE have normalised incompetence to such an extent that it quickly felt far from the bigger disaster it could have been.

 
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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett