Wrestling is in Randy Orton's blood. His grandfather was "Bulldog" Bob Orton, one of the innovators of the Piledriver, and his father is "Cowboy" Bob Orton Jr, one of the greatest cowardly heels of the Rock 'n' Wrestling Era. WWE took advantage of this to get the Ortons over as sneaky heels in the mid-2000s but there's no reason the opposite can't be true. Oddly enough, some of Randy Orton's most famous moments involve him taking it out other wrestlers' fathers. He punted Vince McMahon and John Cena Sr, and RKO'd Dusty Rhodes even when they were on the same side. Surely it's time for someone to notice this and seek revenge against the Ortons? Family is a story that everyone can relate to, and if WWE could develop a heel on par with classic Orton, it would force The Viper to step up to the potential he's always had as a babyface.